Focus - Fit Grinds

Focus coffee Benefits

Supports enhanced focus and memory


  • Certified organic fair trade coffee as a base
  • 100 mg L-theanine per serving
  • 250 mg alpha GPC per serving
  • 500 mg taurine per serving
  • Doesn’t change our coffee’s great taste

It all starts with high-quality coffee …

  • Certified organic and fair trade
  • Medium roasted at the time of your order
  • 100% mountain-grown Arabica from growing region near Medellín, Colombia

...Then we add Alpha GPC, Taurine, & L-theanine

Alpha GPC

  • Provides the essential nutrient choline
  • Builds neurotransmitters
  • Boosts cognition
  • Enhances athletic performance


  • Helps grow new brain cells
  • Improves cognition and recall
  • Helps with short-term memory
  • Improves focus


  • Amino acid with natural calming effect
  • Calms without causing drowsiness
  • Enhances mental focus and attention
  • Improves alertness
  • Works synergistically with caffeine for sustained energy


What’s Alpha GPC?

We use the phospholipid alpha-GPC in Focus for its proven ability to provide choline, an essential nutrient. Choline is needed to build brain cell membranes and to make the key neurotransmitter acetylcholine.

What’s Taurine?

One cup of Focus contains the daily amount of taurine needed for good health. Taurine is needed for a wide range of brain functions. Taurine mimics the action of the neurotransmitter GABA, which plays an important role in cognition; low levels of GABA are associated with depression and anxiety. Supplementing with taurine can help improve focus, memory and retention by increasing levels of GABA and making brain cells more receptive to it.

What’s L-theanine?

One cup of black tea contains about 25 mg of L-theanine, an amino acid shown to promote relaxed alertness. We add four times that amount per serving in our Focus Coffee. Research shows that theanine in combination with caffeine helps improve attention and focus. The added theanine in Focus helps you feel alert, focused, and energized.



What the Studies on Our Nootropic Ingredients Say

The supplement alpha-GPC has been extensively studied for treating cognitive impairment. Because alpha-GPC helps increase production of the neurotransmitter acetylcholine in the brain, studies show that it can have a positive effect on memory and cognition.

El Idrissi A, Boukarrou L, Splavnyk K, Zavyalova E, Meehan EF, L’Amoreaux W. Functional implication of taurine in aging. Adv Exp Med Biol. 2009;643:199–
206. doi:10.1007/978-0-387-75681-3_20

Andreoulakis E, Hyphantis T, Kandylis D, Iacovides A. Depression in diabetes mellitus: a comprehensive review. Hippokratia. 2012;16(3):205–214.

The positive effects of the theanine found in both green and black tea is one reason tea has been the world’s most popular beverage for centuries. Theanine has been thoroughly studied and shown to be valuable for promoting relaxation and alertness. When theanine is added to coffee, studies show that the effects of increased focus and alertness are amplified.

Foxe JJ, Morie KP, Laud PJ, Rowson MJ, de Bruin EA, Kelly SP. Assessing the effects of caffeine and theanine on the maintenance of vigilance during a sustained attention task. Neuropharmacology. 2012;62(7):2320–2327. doi:10.1016/j.neuropharm.2012.01.020

Williams, J.; Kellett, J.; Roach, P.D.; McKune, A.; Mellor, D.; Thomas, J.; Naumovski, N. l-Theanine as a Functional Food Additive: Its Role in Disease Prevention and Health Promotion. Beverages 2016, 2, 13.

Studies highlighting the health benefits of Alpha GPC (L-Alpha glycerylphosphorylcholine)

Supports enhanced cognitive function

Cognitive improvement in mild to moderate Alzheimer’s dementia after treatment with the acetylcholine precursor choline alfoscerate: a multicenter, double-blind, randomized, placebo-controlled trial , De Jesus Moreno Moreno M. Clin Ther. 2003; 25(1):178-193. DOI: 10.1016/s0149-2918(03)90023-3.

Effect of L-alpha-glyceryl-phosphorylcholine on amnesia caused by scopolamine, Canal N, Franceschi M, Alberoni M, Castiglioni C, De Moliner P, Longoni A. Int J Clin Pharmacol Ther Toxicol. 1991; 29(3):103-107.

Studies highlighting the health benefits of L-theanine

Supports enhanced focus

The combination of L-theanine and caffeine improves cognitive performance and increases subjective alertness, Giesbrecht T, Rycroft JA, Rowson MJ, De Bruin EA. Nutr Neurosci. 2010; 13(6):283-290. DOI: 10.1179/147683010X12611460764840.

A double-blind, placebo-controlled study evaluating the effects of caffeine and L-theanine both alone and in combination on cerebral blood flow, cognition and mood, F. L. Dodd, D. O. Kennedy, L. M. Riby, and C. F. Haskell-Ramsay. Psychopharmacology (Berl). 2015; 232(14): 2563–2576. DOI: 10.1007/s00213-015-3895-0.

Studies highlighting the health benefits of Taurine

Supports enhanced memory

Taurine content in different brain structures during ageing: effect on hippocampal synaptic plasticity, Suárez LM, Muñoz MD, Martín Del Río R, Solís JM. Amino Acids. 2016; 48(5):1199-1208. DOI: 10.1007/s00726-015-2155-2.

OUR Guarantee

We stand by our product,
Let us know within 30 days of when you received it and we will fix it. We’ll send you a refund or replace the coffee you weren’t happy with. Your satisfaction matters to us. We’re here for you.